BSBMKG501

Identify and evaluate marketing opportunities

Carefully considered courses to give you the most essential skills to begin a successful business career.

this is an elective unit of

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this is an core unit of

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Unit outline

What to expect

This unit describes the skills and knowledge required to identify, evaluate and take advantage of marketing opportunities by analysing market data, distinguishing characteristics of possible markets and assessing viability of changes to operations.

It applies to individuals working in a supervisory or management marketing or advertising role within a marketing or advertising team or media organisation

School of Business

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